Vital Signs Fall Concert 2024

This project shows off the strategic side of my major. Throughout my time in Vital Signs, I’ve been able to work on a variety of different projects. Whether posters, tickets, programs, photography, or various digital content, This fall concert was the first time I could coordinate all the various design fronts into one campaign.

I started off with creating a promo set. Posters, tickets, and programs. Then, I took promotional photos of each of our members and had everyone change their profile pictures during the week of the concert. I made a 9-post spread to post on our Instagram leading up and created concert-themed icons for our logo and story highlights. I also worked with our public relations chair to make reels that coincide with our set's songs but are currently trending. Overall, We gained around 150 followers in two weeks, and our engagement was up by 54% for followers and 70,000% for non-followers. Besides our annual Make-A-Wish benefit concert, this is the most successful campaign Vital Signs has ever run, and I’m proud to have taken charge of most of the content!